Significant discrepancies exist between the public sustainability pledges of UK grocery retailers and the actual packaging used in their stores, according to new research from packaging consultancy Aura.
This finding underscores the urgent need for action as regulatory pressures, specifically the intensifying EPR and RAM regulations, increase for the sector.
Aura, a premier global packaging consultancy, has conducted proprietary research that reveals surprising insights into the packaging sustainability performance of major UK grocery retailers.
This research, which compared in-store findings against retailers’ public sustainability pledges, confirms that packaging sustainability is a key strategic priority, not just a talking point.
The research arrives amid a demanding packaging landscape, shaped by evolving consumer expectations, escalating environmental pressures, and new regulations like Extended Producer Responsibility (EPR) and the Recyclability Assessment Methodology (RAM).
The findings highlight significant gaps, alarming inconsistencies, and exemplary best practices, clearly identifying where the sector excels and where it falls short.
To influence and inform the sector, these findings are detailed in the new e-book, UK Grocery Retail Packaging: The time to act is now. The e-book provides a clear comparative view of how UK grocery retailers measure up against each other and their own commitments, while underscoring the urgent need for action.
By leveraging these insights, you can:
- Integrate packaging sustainability from the initial design phase
- Align packaging with legislation to lower total cost of goods and mitigate fees
- Enhance packaging design using practical examples and retail case studies
- Achieve packaging goals while successfully balancing environmental, consumer, and commercial needs
