Tesco supermarket is aiming to squeeze toothpaste packaging off its shelves in a bid to reduce packaging waste.
The supermarket giant has sold its own-brand toothpaste without the exterior box for almost a year – saving 55 tonnes of cardboard per annum – and now it is hoping to do the same for branded toothpaste.
30 Tesco stores across the UK will trial sales of un-boxed toothpaste brands, including Colgate, Oral B, Sensodyne, Aquafresh and Corsadyl, whilst will asking customers how they feel about the change in packaging.
If successful, toothpaste will then be sold loose and free from the outer box across all Tesco stores, saving a potential 680 tonnes of cardboard a year.
Tesco Oral Care Buyer Felicity Bexton said: “We made a bold move to remove un-needed toothpaste boxes last November on our own brand and have had positive feedback from customers. Now we are working with the major toothpaste brands to join us on this journey.
“Not only is there an opportunity to remove this needless packaging, but it also means being able to transport more tubes in the same amount of space, helping us take delivery lorries off the road too.
“We think that for customers the move makes sense, because the first thing they do when they buy toothpaste is throw the packaging box away!”
Image courtesy of Tesco.
