Popular paper carriers double up as snazzy wrapping paper
Primark shoppers are in for a festive bonus once again this Christmas, as the retailer’s popular wrapping-paper bags make a return to the high street.
The festive paper bags with a distinctive candy-striped pattern double up as Christmas wrapping paper, allowing Primark customers to save money whilst cutting back on waste.
Making an appearance for a third consecutive Christmas, Primark’s festive bags feature handy cutting lines for wrapping gifts, creating gift tags, or even making festive decorations.
When Primark launched the bags in 2020, the company said: “Our brown paper shopping bags have had a festive makeover! Featuring classic red candy cane stripes they’ll make the perfect wrapping paper.
“If you’re creative and crafty you could even fold it origami style to create star shaped decorations.”
The bags’ return for 2022 has gone down well with shoppers, judging by the reaction to the news on the Extreme Couponing and Bargains UK Facebook group.
“Love this wrap idea,” said one user. “Looks so traditional much nicer than some of that dodgy Xmas paper! Plus recycling so a win win!”
Another said: “What a great idea!! Let’s just hope it doesn’t rain or rip before you get them home…”
Durability is indeed one of the drawbacks of paper carrier bags, when compared to plastic bags – something we did in a recent article here on Packaging Knowledge.
Whilst encouraging customers to reuse their paper bags as wrapping paper is laudable, cutting back on waste is not the only factor to consider when choosing your packaging.
As pointed out in the article below, a paper bag must be used at least three times for it to have a lower environmental impact than a plastic bag used just once, thanks largely to the fact they use much less energy to both produce and transport.
Traditional polythene carrier bags are stronger, which means they can also be used more frequently and last longer than their paper equivalents.
Plastic bags are also perfect for printing, which allows customers to design their very own branded festive printed carrier bags such as those offered by leading UK manufacturer Polybags – also guaranteed to be a winner this Christmas.
Images courtesy of Primark.
