A children’s food manufacturer in the United States has taken the idea of eco-packaging to the next level – a few inches below ground!
When kids finish their pot of Mighty Oats cereal, produced by Little Duck Organics, they just soak the packaging in water before burying it in the ground and – hey presto! – they can grow their own tasty vegetables.
The innovative Plantable Packaging concept – which features a seed-lined outer carton – was developed in partnership with UFP Technologies, a producer of speciality packaging.
The latest eco-packaging innovation from UFP, Plantable Packaging is made from 100% recycled and 100% recyclable fibre-board material that can be lined with variety of flower, herb and vegetable seeds, to suit the needs of the product.
When soaked in water for an hour and then planted in the ground, the seeds in the carton begin to emerge and, in the case of Mighty Oats, yield either tomatoes, lettuce or carrots.
Combined with a cereal pot made from starch-based plastic resin, the fully-compostable packaging helps Little Ducks Organics to create a sustainable product that produces minimal waste, with the added fun of growing your own vegetables.
By encouraging kids to test out their green fingers, the Plantable Packaging fits well with the healthy, sustainable image given out by Little Ducks Organics, whose products are all 100% organic, non-GMO and contain no added sugar.
Aimed at kids aged four months old and upwards, the Mighty Oats range are made from a variety of ancient grains, fruits, and spices and comes in three flavours: Blueberry Cinnamon, Strawberry Vanilla and Coconut Banana.
By combining a healthy product and a fun, educational task with the packaging’s vivid colours, catchy artwork and clever designs – including a potted plant icon and the words ‘Compost Me’ – it’s easy to see how Mighty Oats might appeal to kids and parents alike.
