“Wave goodbye to multipack plastic, say hello to recyclable cardboard packaging.”
That’s the message from food giant Heinz as they unveil a new, eco-friendly cardboard sleeve set to replace plastic wrapping on all of their multipack products.
The Heinz Eco-Friendly Sleeve Multipack is available now on Heinz soups as part of the ‘winter bundle’ on the company’s home delivery service, Heinz to Home, and is set to launch across all Heinz canned products at major UK retailers from autumn 2021.
Produced from renewable and sustainably managed forests, the fully-recyclable sleeve has been certified by the Programme for the Endorsement of Forest Certification (PEFC).
It uses 10 percent less material than a traditional paperboard sleeve design and 50 percent less than a fully enclosed wraparound box – an optimised design employed by Heinz to help minimise the product’s carbon footprint.
Perhaps conscious of paper’s unfavourable carbon footprint when compared to equivalent plastic products, Heinz have pointed out that the manufacturing and transport of this new innovative sleeve is carbon neutral. The company says they are also advancing efforts to reduce greenhouse gas emissions.
Kraft Heinz’s Northern Europe President Jojo de Noronha is hopeful that the new sleeve’s convenience and sustainability will prove a hit with customers.
“It is clear that convenience is important to shoppers – research has found that 59% of UK shoppers say that if a package is easy to carry or transport, it is impactful to their overall satisfaction with the product,” said de Noronha.
“Sustainable packaging has a significant impact, too, with 71% of UK shoppers agreeing that they are more satisfied with a product if it is easily recycled or composted.
“Grounded in shopper insight, we feel this new recyclable and easy-to-carry paperboard sleeve ticks both of those boxes and is the perfect eco-friendly solution for our multipacks.
“Our packaging innovation team continues to work hard to develop further sustainable solutions across our business as we make a £25m investment over three years to implement the infrastructure needed to ensure this roll-out is a success, which will be a win for the environment as well as shoppers across the UK.”
The Kraft Heinz Company is the fifth-largest food and beverage company in the world, with eight different (US) billion-dollar brands in its portfolio.
Image courtesy of Heinz UK.
