Global mineral water brand Evian has unveiled a new label-free bottle that is made from 100% recycled plastic and is fully recyclable.
The clear bottle, which features an engraved brand name and logo, is made from 100% recycled polyethylene terephthalate (rPET).
Evian’s traditional blue cap is replaced by a new pink cap, which is not made from rPET, but is fully recyclable.
The new 400ml bottles will only be available in selected hotels, restaurants and hospitality firms in France from early July, with plans to extend this to other countries by September.
The French company hopes the new bottle marks a key milestone in its journey to becoming a ‘fully circular’ brand by 2025, when it plans to make all of its bottles – excluding caps – from 100% rPET.
Shweta Harit, Evian’s global brand vice president, said the label-free, 100% recycled bottle was “tangible proof of our commitment to becoming a fully circular brand by 2025”.
“It is now more important than ever for us to bring consumers our natural mineral water in a more sustainable way, as we owe everything to nature,” she added.
Emmanuelle Giraudon, engineer in research and innovation at Danone, the company which owns the Evian brand, said the bottle’s launch marked an exciting development.
“This new innovation is so exciting as it is not just any bottle; it is recyclable, made from 100% recycled plastic, and label-free, and has been specifically designed to minimize environmental impact,” said Giraudon.
“Thanks to the engraving, we can preserve the natural beauty of the bottle and be closer to the water’s purity. We wanted to keep the ‘Evian touch’ when designing the bottle, and we created a new pink cap especially for it.
“Our revolution makes old plastic the ultimate new innovation.”
Image courtesy of Evian.
