Asda has announced a green packaging initiative with a twist, by doubling the length of its own-brand loo rolls.
The supermarket says the change will remove 74 tonnes of plastic packaging and save 760 tonnes of cardboard per annum, whilst also removing over 1,200 lorries from the road each year.
The retailer’s new Shades double toilet rolls – which are accredited by the Forest Stewardship Council (FSC) – will feature double the amount of toilet paper on each roll and reduce the number of rolls per pack.
The change will be made to all seven existing lines in the Shades range, with sizes starting with a multipack of two double rolls – featuring the same number of sheets as a standard four pack. Asda’s Just Essential toilet rolls already come in double roll format.
The UK’s fifth biggest supermarket says that the move will help customers to reduce their own plastic waste, whilst fewer deliveries due to the more efficient packaging will help reduce emissions.
“Shades toilet rolls are one of our most popular own-brand products so to be able to make this change and help reduce both our customers and our own carbon footprint without affecting the great quality of our product in any way is an incredibly important step for us,” said Sarah Yorke, Asda’s Buying Manager for Household Paper.
The new toilet roll packaging, which is made from 30% recycled content, will also show Asda’s support for Bowel Cancer UK’s #GetOnARoll campaign, designed to increase customer awareness of bowel cancer.
Both Asda’s Shades and Just Essentials toilet roll packs will feature signs and symptoms of bowel cancer, along with a QR code for customers to find out more.
Asda customers seeking to further reduce their environmental impact can bring their used toilet rolls packs – and other soft plastic packaging – to a front-of-store recycling point at over 150 Asda stores.
Image courtesy of Asda.
